Everyone líes. It's business. It's the market. I only have issues when a player/director/coaches start to say shits noone is asking and then It turns out are bullshit. For instante,
1) I love this Team more than my "mom"
2) my life is this Team
3) I can't live without our fans
4) make a tatoo with the logo and then talk bullshit
And shits like that.