Our way of doing business is plusvalenza, but in the Italian way. Value destruction. It's all about book value, not real value. So we go to the store and buy something nice, a wine that will age and grow in value. We got it for 1000 euro. Some time later we decide to profit on this wine, so we sell it for 700 euro since we have amortized it. We never make net profit. One day a friend comes by and suggest we put the money in the bank with interest rate. We laugh at the friend. We point and laugh. As if money grows on trees, we yell while holding our guts. As if value could increase, we scream and tumble down. Everyone knows you destroy value, you don't add value.
Unless it kids, you say while holding a finger out, kids you can make ton of money from but you oughta knick then when they're young!
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