Awareness isn't the problem. We're drowning in awareness.
Hence why I think things like that are just feel-good-but-do-nothing theater. Slacktivism.
Can I have a Nelson Muntz, please
There. Problem solved.
I'm normally a limited fan of Charles Eisenstein. He's treated a bit more highly than I think he deserves, but he does provide some decent topical thought at times. And this reminded me of one of his recent posts about festivals and the social need for rituals, and since it cites Rene Girard...:
https://charleseisenstein.org/essays/girard-series-part-1-the-death-of-the-festival/
Where's this quoted from, btw?
EDIT... ah, never mind. Girard...
http://www.byzantinecatholic.org/wp-content/uploads/2015/04/Violence-and-the-Sacred-Girard.pdf