That's like saying a heroin addict after 5 years is not really in it for the kick, he just can't help it. In that sense you are right, but the reason he started in the first place..
in a way you have to admire Ian,for aknowledging he is a glory hunter ditching a clearly ailing club for one that is going through the best period in its history and Maher for taking that ideal and running with it and running and running