Adidas is just so laboured with their designs. It's not so hard to perhaps poach creatives from younger, forward thinking companies like Puma, Kappa or even Nike, but it's got more to do with the sensibility and approach of the company, inherently. They seriously need an overhaul in the design department. Coz right now the only thing about them is their older logo. They even managed to fuck shit up with their predator design. If eye just kept that classic, I think they'd have outsold Nike as far as studs go.
