I'm thinking by 10 pm the opening ceremony would have ended and they will upload it to their channel as a video.
Actually, reading this bit:
"Juventus fans already have a number of media platforms to choose from, but the club is going one step further – allowing all supporters to watch this once in a lifetime event on Juventus.com and Youtube.com/Juventus,
streaming the full ceremony from
10pm onwards"
:wth:
The whole thing delayed maybe? I'm totally lost now.

Hopefully Aljazeera will broadcast the ceremony and the match for us Arabians.