07.05.2010 AN AZALEA FOR RESEARCH
On Sunday, the 9th of May, give your Mummy an Azalea for Research With 15 euro help AIRC to turn cancer into curable disease.
The Alzalea for Research event is one of the most important initiatives of AIRC and not only for its dimension –on this day more than 650.000 plants are distributed in more than 3.500 Italian squares by 20.000 volonteers- but also for its target: to raise around 10 millions of euros to finance the best projects on female tumors research.
Also Sonia Del Piero and Alice Gilardino take the pitch again to support the Research: this year they are again among the testimonials for the initiative.
In just 30 years, the average successful treatment of the tumors has more than doubled and for some forms of cancer – above all, for the breast cancer – the cases of recovery have reached 80-90%. Behind this statistics there are a lot of components: profound knowledge of molecular alteration of tumors, the continuous improvement of the early diagnosis, the prevention measures and new terapies aimed to defeat cancer, more innovative technologies and at last, the new approach assumed by the well informed population toward the illness.
Azalea for Research Day is traditionally held on the Mother’s Day, and this is an excellent opportunity to inform women – and, this year, also men! – on the research progress and to invite all to pay more attention to the prevention of the illness and to their own health protection.
The union against cancer – that brings together researchers, supporters and media that spread the message of AIRC – has an enormous force and will contribute to speed up the action of “crumbling away” of the two first letters in the word “incurable”, helping the research to turn the cancer into curable illness
Women and men together for prevention is the title of the booklet that will be distributed in the squares together with Alzalea, it contains useful information aimed to reduce the risk to get ill. The guide booklet deals with two dangerous cancer forms in particular: lung cancer and colon-rectum cancer,traditionally thought of as typically male problems, but nowadays not that exclusive anymore. The increase of female cases is mostly linked to the changes in the life style: to be informed is the best way to possibly prevent the onset. Thus, the booklet becomes the service tool for the whole family, helps to be fully aware of the importance of the protection of your own health.
To find Alzalea for the Research call the special number 840 001 001 or visit "http://www.airc.it"
:/
http://www.alessandrodelpiero.com/en/news/11481
..***..