Look, every player has his price. That is a fact, regardless whether one likes it or not.

saying it, doesn't change a thing.
EXOR might be preparing to sell their automobiles division(except the spin-offs Ferrari, Alfa (I guess)...). This will put Juventus in a very unique position - we could turn to be the jewel in the crown and get extra funding(they will need huge goodwill capital in Italy) or ...
Either way - you cannot make this club sustainable with investments like Neymar in the market. I mean when someone offers you 50mils per year(doesn't matter how you get them) versus say 10 you get with bonuses now. Its not much of a choice. Let's hope such investments are ruined by the "Zidanes and Pavones" feelings in those squads.