Selling is always harder than buying.
Juventus cannot generate EPL income because Italy is not as wealthy as England.
You cannot charge the same for tickets, jerseys and TV rights.
But we have to compete with them for the same players, offering tittle/glory opportunities but also EPL level salaries and EPL level transfer fees.
Unfortunately this is how it is.
So we have to be creative. Pre Calcio poli under cunning Moggi we were delivering miracles and ppl are taking this for granted.
Our philosophy and managerial strategy is not only a choice but also a necessity.
We have to sell some players and we have loan, trade, or buy with with rates.
Paratici has learned a few things from Beppe and has shown some positive creativity.
But he is also clueless at selling players.
You need to convince the player and his manager that this is the right step for his career and also the 3rd party that this player is what they need.
This is not an easy task and if fans choose to ignore it, or downplay it, the transfer director cannot afford this luxury.
Juventus and Italian clubs up untill now have had the extra handicap of paying 100% of the declared salaries to taxes. This year we had the opportunity to remedy that and plan a new strategy for the future. Swapping players now creates income by paying less taxes. This explains some of our strange decisions.
But alas, mistakes were made, some of them grave too.
Esp the Kean/Raiola mishap pen, we ought to know to whom we are dealing with and take proper action.
Paratici seems smart enough to learn from his mistakes and he made some massive ones this year.
Normally at this level a pro manager should be hired, as we cannot afford to train trainees over our competitiveness, but this is the way AA have chosen for us.
And we can only hope that Paratici has learned from his mistakes and will do smth to improve them.
It is imperative to learn how to sell, not new and promising material only, but old and used up too.
He needs to work for it and prepare it, as much and more those free CM transfers.