So what? We are not capable of beating any top europe club for a signing now? Everytime we approach someone and there is another club asking about the same player, we already lost the battle!? So what is the first thing we should do if we try to think logically? That would be removing our BOD asap! We need to regain our status in europe and once again be atractive for wc players!
This is a very simplistic view.
You really think that we can't buy the expensive world class players because of our board?
Here's a question for you...... When was the last time any Italian team payed +25m eur for a football player?
As you know, today you can't possibly buy the best players for less than 25m (most of them cost +35m), so answer me when was the last time any Italian team payed more than 25m.
Now, if your research will be done correctly you will realize that the last time an Italian team payed more than 25m eur for a player was back in 2002 when Milan bought Nesta for 30m euro.
Almost 7 years ago.
Are all the Italian boards as bad as ours or something else is happening with the Italian football? Something that has to do with TV rights deals maybe? (and these deals give +50% of football clubs' revenue).
It looks to me that the Italian teams don't have the money to compete with the English teams and with Barcelona and Real. They can't buy the world stars like the others can.
So, what's the solution? Well, they will certainly have to gain the popularity back. It's usually done by winning in Europe and buying world class players who will attract the football public. But without money you can't win much and you certainly can't buy the best players.
Then you must create the best players, right? You must find Kaka and Pato in Brazil, you must find Zidane in Bordaux, Messi in Argentina, you must give more chances to the youngsters "the next Totti" and "the next Del Piero" to play regularly for their clubs...and just as importantly, you must not sell them for huge bucks but you must keep them in the team.
Milan are the team that is working well on this field. Ironically, the same Milan that keeps buying old players.
Milan attracted attention with Ronaldinho and Beckham, they work well on the South American market (Kaka, Pato, Thiago Silva), they didn't sell Kaka. That's a good start. Even without winning anything, Milan are becomming more and more popular and it's bringing lots of money to the team.
The other Italians and the Italian federation must work more on marketing. They do have the language disadvantage with the English, but we've seen in the 1990's that even with that they were the most popular and most watched league in the world. They can do it again.
Oh, and some rich bastard who'll take over....Napoli or Genoa, could also help.