Im a no-no for Sven, his life off the pitch seems to attract more fans than on. It was always the case in england, there were all sort of documentaries about him in english media (i.e fake sheikh etc) Although some were prolly fake but this guy doesnt have a football head anymore IMO. I agree with comments earliar that yes its hard to win english fans but to be fair his a money scounger and i can only imagine he would ask for the highest contract possible out of the managers linked. I think what the board seem to be doing now regarding ranieri seems to be a good choice and they seem "wise" that they aint offering a multi year contract.. lets restore our true status and then think about the "bigger" names.