The use of African-American to describe black Americans is a mostly white manifestation. Sure in the late 1980s and early 1990s there was a big "Back to Africa" craze where blacks got into touch with their heritage and invented Kwanza, but the use of the term is very much a force of white American than it is of black America. Recently, since about 1996, icons in the black community, such as Smokey Robinson and Spike Lee, have been concentrating on eliminating the term African-American as the common reference to the black population in America. Most black people don't refer to themselves as African-Americans, but white people like the term because it's... err comfortable.