I actually didn't got over excited when he did well for us in those Cl games. I don't have anything personal against him but Dybala is the kind of player that can go past 2-3 defenders and finish with a technical strike. I don't see Morata doing that. Morata is the kind of player that does well when the team plays well and numerous opportunities come trough build-up play. Dybala, like Tevez, is a player that can himself drive the team forward and I don't see Morata getting there. Morata can't score on him own and we saw that very clearly in the first part of the season. I'm not praising a player after one great game and boo him the next. I've taken into consideration his one and a half seasons with Juve as I spoke my mind and for me it's pretty clear: at least so far, he's quite under the starting eleven at Juve. I hope he gets better but right now, I'd rather have 50 mil to be well spent, over Morata.
In general, Morata does well when the opposition plays an open game, and he doesn't do so well against a parked bus. He's good on the ball, has a good touch and speed, and that's why he thrives in open space and is good on the counter. That's why he did well vs CL sides that played open footy. Serie A defenses play a low line, defend in numbers, and don't offer much space, and opponents like that don't suit him very well.
Another one of his strengths is, when in form, he's a clutch striker. But now, he's off form, has low confidence, and even seems scared to shoot.
Just because he hasn't fared as well in Serie A doesn't mean he never will. We're talking about a young striker with potential, not the finished article. And he HAS shown plenty of potential and developed rapidly in the course of a year last season.
Dybala is an amazing, Pogba-level talent. Being worse than Dybala is no shame. They're also different kind of strikers: one is a CF, the other a SS.
If someone like Cavani is available and would join us, Morata should be sold instantly and without hesitation if 50+ million is offered. Without a WC replacement, there's no need to sell him.