Is it too small for Serie-A or only for CL nights?
Makes no sense to build a 60.000 seater if 20.000 remain empty on weekends.
We sell our each game 95% in 2011, and we sell our each game 95% today
Our season and match day tickets today, are ALOT more expensive then in 2011.
Make no mistake, the last 5% are the hardest to sell cause there is little to no choise.
If we'd increase capacity to 60.000 and install the original prices , we'd easily get 10.000 extra visitors.
What we should do, is what real madrid does. They are a fine example
- Their cheapest season tickets are much cheaper then ours. This makes sure you as many of your loyal fans in.
- Their cheapest matchday tickets, are more expensive then ours.
Make sure your business seats and current expensive seats remain expensive and increase matchday price
Enable lower season ticket prices for the top tiered seats
With a 60k seater and expensive match day tickets we would have enourmous income through CL games. And considerable increase in weekends.