Andrea "Il Bruco Brutto" Agnelli (72 Viewers)

Paid-off-Ref

Senior Member
Dec 16, 2004
4,102
Pathetic deal. Seriously, the increase from the BetClic/Balocco years is just minimal and this time we will ALSO play in the Champions League.
This is NOT an economic boost what so ever. Deals like these will just make English/Spanish clubs pull further ahead. Doesn't 8th placed Liverpool get 20 million? We are getting less than Milan and more people in Italy tune into our matches than theirs (hence more commercial value).

We really got screwed on this one and it's just just ridiculous to see Elkann and Agnelli hold a press conference trying to mask it up into something else than the club getting fucked. But I guess Elkann really needs to sell cars. Nothing like getting raped by a parent company.

I realize we are living in a post-calciopoli world but this is just beyond ridiculous. You guys do realize that the Tamoil sponsorship deal we signed back in 2005 saw us netting 24 million a year (more than twice the amount of this deal) and it was supposed to last until 2015 (ironically when this deal expires).
 

Daria_Uruguay

Junior Member
Aug 28, 2006
474
Pathetic deal. Seriously, the increase from the BetClic/Balocco years is just minimal and this time we will ALSO play in the Champions League.
This is NOT an economic boost what so ever. Deals like these will just make English/Spanish clubs pull further ahead. Doesn't 8th placed Liverpool get 20 million? We are getting less than Milan and more people in Italy tune into our matches than theirs (hence more commercial value).

We really got screwed on this one and it's just just ridiculous to see Elkann and Agnelli hold a press conference trying to mask it up into something else than the club getting $#@!ed. But I guess Elkann really needs to sell cars. Nothing like getting $#@!d by a parent company.

I realize we are living in a post-calciopoli world but this is just beyond ridiculous. You guys do realize that the Tamoil sponsorship deal we signed back in 2005 saw us netting 24 million a year (more than twice the amount of this deal) and it was supposed to last until 2015 (ironically when this deal expires).
I agree, I can´t understand the difficulty in getting a real sponsor. May be the damage coming from calciopoli is bigger than we can imagine, or may be the lack of a world wide top player is not helping... I don´t know ... But is disappointing seeing that the only Juve is getting is an sponsorship that comes from the economic group which juve is part of ...
 

ALC

Ohaulick
Oct 28, 2010
46,535
it makes so much sense, it's exposing our company's assets to Europe and the rest of the world. You guys aren't looking at the whole picture ffs.
 

Paid-off-Ref

Senior Member
Dec 16, 2004
4,102
Actually this is how it work:

The Agnelli's own 60% of Exor's ordinary shares and 40% of it's preferred stock. Exor owns 60% of Juventus and 30% of Fiat.

So you are assuming that if Fiat/Chrysler makes money Elkann will somehow transfer money from Fiat to Juventus? That would suck for people who own Fiat stock and not Juventus stock. That's why it's illegal, two separate entities with separate shareholders (although Exor has shares in both).

Even if we forget the transfer money part for a moment the fact of the matter is that these are two separate companies even though the Exor has shares in both. If one succeeds it doesn't mean the other will too.
 

ALC

Ohaulick
Oct 28, 2010
46,535
He has no reason to transfer that money to Juventus. The main thing for him is to bring up Fiat's stock since he owns it. The more money Agnellis make, the more money Juve get.
 

Paid-off-Ref

Senior Member
Dec 16, 2004
4,102
You do realize he has never in recent history injected cash into the club without it being completely necessary? Juventus probably would have gone bankrupt without the capital increase in December. I think the fact that a large chunk of that injection was actually a loan from Exor to Juve says a lot about his intentions towards the club.
 

Daria_Uruguay

Junior Member
Aug 28, 2006
474
You do realize he has never in recent history injected cash into the club without it being completely necessary? Juventus probably would have gone bankrupt without the capital increase in December. I think the fact that a large chunk of that injection was actually a loan from Exor to Juve says a lot about his intentions towards the club.
Exactly. During the last years it has been very clear from every action of the Elkan side of the family which were the intentions.
 

only-juve

Senior Member
Jan 5, 2008
7,451
He has no reason to transfer that money to Juventus. The main thing for him is to bring up Fiat's stock since he owns it. The more money Agnellis make, the more money Juve get.
:rolleyes: you serious ?!

One has "nothing" to do with with the other. It's not as if Andrea or John will pay from their own pocket to Juve ( the way abramovich has been doing to Chelsea or Moratti to Inter in the past).

Anyways it seems like the Elkanns are benefiting more from Juve (than the other way around), first they manage to promote New Holland and now Jeep. I would be pissed if I were a Juve Shareholder but I'm not so it's fine with me.
 

Joe

Senior Member
Dec 20, 2009
14,980
It's benefiting both parties IMO.

Exor own the majority share of Juventus.
Exor also own a significant share of Fiat.
Fiat owns Chrysler which owns the Jeep brand.

Fiat paying Juventus 35M for the jerseys, obviously benefits the Agnelli family, and it benefits the Elkann's too because they own Fiat/Jeep which is getting advertising/publicity.

I do believe Agnelli will use some of that money for the mercato.
 

only-juve

Senior Member
Jan 5, 2008
7,451
It's benefiting both parties IMO.

Exor own the majority share of Juventus.
Exor also own a significant share of Fiat.
Fiat owns Chrysler which owns the Jeep brand.

Fiat paying Juventus 35M for the jerseys, obviously benefits the Agnelli family, and it benefits the Elkann's too because they own Fiat/Jeep which is getting advertising/publicity.

I do believe Agnelli will use some of that money for the mercato.
Out of curiosity, have you worked in any stock market ?

I'm no expert but I've worked for 5 years as a broker and believe me deals like this would rise many eyebrows, It's called conflict of Interest.

It's not about who owns what, the Elkanns own both Chrysler and Juve but one earns them revenues in the BILLIONS (Chrysler) precisely 55 Billions while Juve barely makes 150 Millions in revenues. They no doubt will look after the interest of their bigger company of the two first.

Next year we're gonna play in the Champions league And that's football biggest competition in the world. The exposure will be huge, perhaps Billions of people around the world will watch teams playing (specially if we manage to progress to the 2nd round of the competition). A promotion for your Brand in such a tournament is huge and John can't let such an opportunity slips away.

Chrysler's profit has created a role reversal of sorts. When the U.S. government picked Marchionne to take control of Chrysler after the bankruptcy, Fiat was seen as a savior. Now Fiat, which owns 58.5 percent of Chrysler, is struggling and may need the U.S. company's help to survive economic problems in Europe
Fiat needs Chrysler help more than Juve to survive in the future, in a way they're using Juve to promote a Chrysler division "Jeep" to the world ( and no better place to do that than Juve in a huge competition in the CL), even though it's 100% legitimate what they're doing but like I've said if I were a Juve shareholder I'd be really pissed.

The club isn't making huge profit from that deal (pretty much similar to Betclic's deal), so from a financial point of view we're not making much progress from that deal.
 

baggio

Senior Member
Jun 3, 2003
19,250
Agreed with the points above. But, maybe it also has to with the valuation of the Juventus brand at this point in time. Tampil giving us 24 mil was a different story in 2006. While post Calciopoli, whatnwe are valued at is around this figure, and maybe, just maybe, they have to take into effect the FFP regulations kicking into effect. Being the owners of the club pumping money, when we are earning an x amount, I don't know if they would be within their rights to come in and double up shirt sponsorship. Also, another consideration could be that we may not see this money and it would be a way to offset a part of the loan Exor gave us last year. Just a couple of theories possibly though I could be wrong.
 

Paid-off-Ref

Senior Member
Dec 16, 2004
4,102
Im confused Paid Off Ref from your last post you are saying them injecting cash to us (else we would've gone bankrupt) was a bad thing?
Nope, not a bad thing. It was a necessary thing. My point was that the Agnelli's aren't going to be throwing any cash at Juve whenever the club wants something, new striker etc. It's just a last resort, and even then they actually lend us the money (big chunk of it).
 

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