His comments about Atalanta and the smaller clubs. His refusal to budge or issue an apology - even if it's just for publicity purposes. He doesn't need to be sincere about it, and I doubt any of the others are anyway. He is too proud and full of himself - at least that's how he comes across.
I understand he was trying to do what is necessary, and I am sure his heart is usually in the right place when it comes to Juventus, but perhaps he could've been less pragmatic, cynical and emotional.
I know I said I want him to step down, but I also feel he really cares about the club and his replacement would probably be some nonchalant suit who's all business and zero emotional attachment to our colors.