This guy can't be compared to Llorente, theres a different level in quality. Even when Llorente was on 'good' goalscoring form, the most he would offer was shielding the ball, a few good layoff passes and a couple of Amauriesque headers.
Morata offers a lot more..if said it a few times now, he reminds me of Liverpool's Torres, he's fast, good at dribbling, great shot, good touches on the ball and helps out in attack.
The guy has tonnes of potential. For me it should be Tevez Morata by default