The problem is that economy of a lot of euro-zone countries is shrinking, and this tendency will be very hard to reverse. It was one of the reasons (among the others, like financial penalty for example) why Berlusconi decided to stop financing Milan as much as he had been doing it for years. Agnelli said couple of months ago that Torino isn't a London, where you can charge people double for entry tickets and grab really round sum from matchday. This is the case, I believe. Serie A was the best when Italian economy was prospering brilliantly. We can try our best, but we won't leap over too high fence, as we are not run by some rich oil-company from Saudi Arabia.