Yeah so...we need to buy some players...good players, particularly ones that will prevent us from leaving UCL dollars on the table because if we miss that this year, that is a serious opportunity cost over the last 2 years. Juventus earns ~60 million Euro in EBITDA. We're currently leveraged around 3.00x EBITDA...Most businesses in this rates environment can sustain leverage ratios ranging from 4-4.5x. So currently, EBITDA is ~65 million euro, which means crudely we have ~100 million in debt capacity. In addition, we have whatever players we can sell and get off the book (*cough* Llorente and his 4.5 million euro net salary).
Next summer the target should be quality. Take advantage of cheap financing and turn the club around. Sell overpaid pylons and start to buy established players...You can't bargain hunt forever. You have to eventually pay up for quality. Ultimately, if this is the long term strategy, the brand will erode and you'll permanently lose revenue.
Morata was idiocy. Morata belongs on a team like Porto...