What up, Sheikster?!
Man, some people can't even write basic PR copy. Got a PR lackey sending my coffee site a sort of press release trying to promote some coffee company brand on the East Coast. The copy talks about how important coffee sourcing and handling has become just like local food people with all their precious sourcing and handling techniques, etc. But then it goes on to say that they support 200 different brands of coffee in the NY area and roast over 4 million pounds a year.
Talk about mixed messages. You may as well have been telling me about your precious Bourgogne wine ... followed up about how it's distributed to and available at 10,000 McDonald's locations worldwide.