Barça Establish MLS Link
Spanish giants Barcelona have signed a five-year strategic partnership with Major League Soccer in the USA...
It was announced on Thursday that the Liga side would be the first European team to enter into such an agreement with the MLS and its commercial partners.
As part of the deal, Barca will play at least six exhibition matches over the five-year period, including taking part on a pre-season tour of the USA this summer, while Soccer United Marketing (SUM) will manage all commercial, PR and marketing aspects for the club while they are Stateside.
Barca president Joan Laporta said that his club are delighted to have set-up a long-term strategy to ensure the development of the Barcelona “brand”.
"After a successful tour in 2006, we at FC Barcelona are excited to embrace a long-term strategy for our brand in the US market," Laporta beamed to SportingLife.
"This represents a true North American expansion for FC Barcelona.
"We are sure that, with the co-operation of MLS and SUM, Barca will become more recognisable among the North American public, as well as continue the growth of soccer in the United States."
Barca are set to finish third in this season’s La Liga and fell to Manchester United in the semi-finals of the UEFA Champions League.
The link has been established following a successful tour in 2006, where the Catalans faced three MLS sides in front of sold-out stadiums.
'Delighted'
MLS commissioner Don Garber was understandably delighted after setting up a link with one of the worlds biggest clubs.
"[Barcelona] is a world-renowned brand for its great history of special players, entertaining play and success," Garber said in an MLS statement.
"MLS is excited to help expand the story of FCB and its efforts by showcasing its breathtaking soccer and further developing its brand in North America."
Details of this summer's tour are yet to be released, but the MLS’s statement promised that more news on exact details and opponents would be coming “very soon.”
Chris Myson, Goal.com