https://www.calcioefinanza.it/2020/08/17/budget-mercato-juventus/
Summary of the financial situation at Juve (translated from the following
very detailed
@CalcioFinanza
article:
https://calcioefinanza.it/2020/08/17/budget-mercato-juventus/…) that will definitely give you more hints about what we should expect in the coming years.
Juventus is not in dramatic conditions (despite Covid emergency) because it has a financial solidity built thanks to the latest capital increase (concluded just in time before the pandemic).However,it has a cost structure with an inertial tendency to absorb large amounts of cash.
This business organization will not be able to be easily carried out in the current perspectives. The Covid epidemic will produce structural and lasting effects on turnover, having already triggered a repricing of the prices of players.
Pirlo’s engagement is a clear signal of a change. It is difficult to continue the path of pharaonic investments, such as Ronaldo and De Ligt, but it is difficult to think that it will also be possible to maintain a list of players as expensive as the current ones for a long time.
To achieve the goal of bringing management back to sustainability, Pirlo's choice allows for the launch of a technical project aimed at enhancing young people, seeking the growth of players who can then be monetized on the market.
This does not mean that Juventus will no longer be competitive, especially on the national scene. Even if the competition is fierce, the Juventus team remains highly competitive for the Scudetto.
It means then that we will probably have a more balanced championship. Also in Europe technical projects built with less use of financial means (Atalanta, Leipzig, Lyon but in the past also Ajax) show that any goal is not impossible.
It is however not difficult to realize that all the last 15 editions of the Champions League have been won by clubs that were stationed in the top ten of the Money League and giving up the champions could prove to be a boomerang that would end up penalizing the turnover.
n this the club is certainly penalized by the low attractiveness of Serie A compared to other major European leagues. Covid could reshuffle the cards, for example by penalizing the Premier League and La Liga which have made pharaonic investments a cultural model.
But the economic imbalance of the Italian football system, with a general business model poorly equipped to intercept revenues in a global market, does not seem to be a prelude to the possibility of bridging the gap.
However, the alternative of maintaining the status quo is not feasible, because Juventus does not have a shareholder with unlimited resources (such as City or PSG) and not even a widespread governance structure like Barcelona and Real Madrid.
It must necessarily place value at the center of the project but, to do so, it can no longer follow the path of asset value growth. The income statement will have to return to central and with it the control of the cash.
@Dru