Btw this probably has something to do with the idea of changing the Serie A in a media company. It would exist of two parts; a commercial and a sportive part (the league itself). There have been talks for quite a while now of the Serie A going through such a transformation from 2021 and onwards.
https://advanced-television.com/2020/01/22/serie-a-to-become-global-media-company/
https://www.calcioefinanza.it/2020/06/30/serie-a-media-company/
After months of negotiations with Mediapro a new ‘classic’ TV-deal collapsed at the end of 2019, personally I’m now thinking it has to do with the will to change the league, instead of accepting a financially improved deal and continue as they did before.
It all seems very ambitious to me, but I like the idea of the Lega trying to find solutions to outsmart the other big leagues. If we take in consideration that we can profit from the new tax rules, the multiple project for renovations/new stadiums, and a new concept for new, global, revenues I’m guessing that we’ll see a very improved Serie A in the next 5-10 years.
A lot of things are changing in a very positive way imo. Only a few years ago only 3 Serie A clubs played in the CL, talentless generations and the ugly twin sister from Milan were totally dead. Right now I’m very optimistic for the coming years, it won’t be easy but we’ll have to retake our position as best league of the world.