I don't think much of the white V at the collar.
Key thing from my point of view is that the kit is almost entirely red and it's about the right shade of red.
Should say that we, of course, don't sell enough kits per year to merit having adidas coming up with a kit just for us in the way adidas will for Juve or as they do for Real, Bayern, Inter, etc..
That'll just have been picked out of a bunch of different designs available to heaps of different teams.
You wouldn't have to look far to find another team playing with that V-neck design.