A chunk of TV money is awarded with more going to the teams that finished higher up the league in England and Scotland.
This was the EPL in 09/10:
Chelsea - £16,000,000 (WINNERS)
Manchester United - £15,200,000
Arsenal - £14,400,000
Totenham Hotspur - £13,600,000
Manchester City - £12,800,000
Aston Villa - £12,000,000
Liverpool - £11,200,000
Everton - £10,400,000
Birmingham - £9,600,000
Blackburn - £8,800,000
Stoke - £8,000,000
Fulham - £7,200,000
Sunderland - £6,400,000
Bolton - £5,600,000
Wolves - £4,800,000
Wigan - £4,000,000
West Ham - £3,200,000
Burnley - £2,400,000
Hull - £1,600,000
Portsmouth - £800,000
I imagine Serie A does something similar, though there may not be as much cash involved.