The league and Italy in general does absolutely nothing to increase its own brand appeal. Take the national team, for example. Years of epic failures because of archaic coaching mentalities and zero ideas since what was successful in 2006.
Half our stadiums are crumbling, outdated (with running tracks in them lol ). Clubs are filing for bankruptcy left and right. Serie A has become a stepping stone for SA players to make the next big jump. Destination for young players vs destination for star players...
When you have former great clubs running massive debts, can't bloody get the city to agree to new stadium agreements, coupled with joke/laughable buyouts by random people in Asia, marketing fiascos (i.e. Hello Kitty)...what else would people expect?
Juventus is pulling the weight of the league. Napoli does its minimal share of "beautiful football" and that's pretty much it. The league is more compeitive this year but lets be honest...people around the world don't care about Napoli/Fiorentina/Lazio...the teams that matter for brand recognition is Juventus, Milan and Inter (ugh).
The league leadership is always arguing and playing politics instead of putting their egos aside and actually building a brand people want to pay for. Some people said it...only way to watch Serie A in HD is the occassional BEIN sports lineup here in the states...best and easiest way for HD is stream online lol. Too much effort for the casual fan.
I mean come on...
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I've said it before and I'll say it again. Be fucking thankful you support a club that has an actual plan and meaningful guidelines to maintain steady growth. When the era of CR7 and Messi concludes is when I see us taking off even further. Money can only buy you so much...those two fuckers are so damn good they are aliens against men.