It may seem obvious, but the more I think about this transfer, the more it seems like a pure business decision than 'just a transfer’ like any other. It doesn’t make it any less exciting of course.
We know that Exor generally leaves Juve to their own devices. If they really cared about Juve winning the CL they would’ve opened the cheque book to sign defenders and midfielders already or whoever else in previous seasons.
As great as Ronaldo is, from a pure footballing perspective, I wouldn’t be sure if signing him for the gigantic cost would be worth it just to win the CL, especially given his age. It may be a few years yet but he will decline eventually.
It seems like a fairly atypical move of Marotta/Paratici and Agnelli. Yes we did sign Higuain for 90m but we also sold Pogba for 105m and Higuain was 28 when we signed him. This transfer is on a different level of cost to that one.
When looking at it from the overall perspective with Exor, it would seem that they consider the outlay for him worth it when looking at his marketing appeal across the Exor portfolio of companies. It may help them to break into new markets and increase revenue for many years down the line.
Essentially what I’m saying is that this is an off the pitch decision rather than an on the pitch one. Exor are looking at it as a decision that will purely benefit them financially.
Comparatively, paying for a few new 'normal’ transfers to help Juve win the CL would likely be of negative return for them, hence why we never see it happen.
For this reason I think we can have greater belief that the transfer will happen, assuming all the Exor rumours are true. Which they are probably are as Juve alone probably couldn’t afford CR7.
I’m fappin’