++ [ originally posted by swag ] ++
As an aside, that kind of product marketing has been heavy in the U.S. -- particularly since the early 90s, which seemed to be one of the peaks of fear- and paranoia-based marketing. For some reason, in this day and age of terrorism awareness, it has kind of taken a back seat and people are being a bit more rational with their car buying criteria -- taking a more balanced view.
There once was a time here that, based on the advertising messages of car manufacturers, you thought cars were merely built to destroy. Didn't matter if it drove like crap, if it looked like a reject from the clown college parking lot, and if it could actually drive uphill. All that mattered was that you could ram it into a wall at 60mph and not everyone would die.
Not that I don't think it's important, but it should hardly be the only thing.