Yes, but I don't call it push, its gradual changes.
Women's demand for going to the stadium is a new thing, wasn't exist like 6 7 years ago.
Thanks to social media and the internet in this relatively short period of time, its become one of the most controversial issues in our society.
and remember the demand for going to the stadium is just a pretext to protest for all their basic rights that they don't have
There was a time, after the 1979 Revolution, that women had to strictly cover their heads and wear loose clothing in order not to be sexually appealing in public, nowadays women barley cover their head.
and No, women don't go to jail for not covering their heads, they just get a warning from Moral Polic for breaking the law.
but if they promote not having hijab and make a political issue of it, yes they will definitely go to jail.