People who think paying between 25-30m is steep, need to take two things into consideration. A) A couple of good Euro performances could fetch him an even higher price. B) The market dynamics and competition one might face from other clubs like Shitty. Without forgetting the fact that he is coming from a richer league to a poorer one.
RvP is IMO more complete than Higuain and Cavani who I anyway find a bit overrated. Yes, RvP has age going against him, but his acquisition is going to make an immediate impact coz he's hitting his prime. At 28, we could get 4 more years out of him at the highest level. As for what Moggi said, he's still got great taste because Suarez will rip shit up here no doubt. But RvP and Dzeko are not like Borriello, his game is more unique than theirs. Slitting through defenses with amazing finesse, displayed in every dive.