The Agnelli family (Italian pronunciation: [aɲˈɲɛlli]) is an Italian multi-industry business dynasty founded by Giovanni Agnelli, one of the original founders in Piedmont (in 1899) of what became the FIAT motor company. They are also primarily known for other activities in the automotive industry as the owners of Ferrari since 1969, Lancia (1969), Alfa Romeo (1986) and Chrysler (2009) through their own multinational corporation. The Agnelli family is also known for running the Italian Serie A football club Juventus F.C. since 1923 and being majority owners since the club's conversion to a public limited company in 1967.[citation needed] By 2010 the family controls Italy’s largest manufacturer,[1] Fabbrica Italiana Automobili Torino (FIAT), through its holding company EXOR N.V..