BL is way more entertaining, top clubs aside. the atmosphere, the game itself, EPL isnt as great to watch (i once fell asleep during a Manure game around 2012). it only offers you entertainment if its the only league you saw (probably about 60% of their viewers), and have no clue about other leagues. i imagine there is a whole bunch of casual fans that have their mind set at it being the best league in the world and there being no reason to watch other leagues, if the best is already there for you (ignorance). kinda like the NBA, how many casual watchers even know about the Euroleague for example, i think is the same with EPL, only that the NBA really is by far the rest, while EPL is not
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but its all marketing, its the best tool to attract ignorance, so EPL did a good job in this regard i have to say