Serie A is caught halfway between old and new, but in general the people who watch PL football are totally ignorant of Serie A because of stereotypes. The defending in Italy has fallen off because of a shift towards a more European football, but tactically it's miles ahead of all but the occasional PL side.
Unfortunately it's got to get on with the times. The whole "defend, defend, defend" model won't work for this generation or future ones, it isn't nearly as entertaining enough. And besides it's not like there are any great defenses left anyway (Ours was great but gave the impression of being pretty shaky on pre season so we'll see).
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Serie A has had some really entertaining games lately. The problem with the league is the sub-standard level of TV presentation. It looks like you're watching a match played in the 1980s. The empty and dilapidated stadiums don't help either.
Yeah. Basicaly like Brazil, Italy was left behind in all aspects of the sport. Shit old stadiums (At least Brazil built some for the WC), mentality and ideas.
Like for example, here in the US you can watch the EPL with just basic cable. Matches are shown simultaneously on two NBC channels while if you want to watch Serie A you have to pay for the sports package. And I'm not talking about the sports package for the American sports, you have to get a specific one that has Beinsport and so on. So it's fair to say the demand isn't high and nor is the attraction.