I don’t think that he was wrong for asking 10m after seeing Ronaldo on 30m, Higuain on 12m, De Ligt on 12m, Sandro on 6+bonus and Tek on a similar amount aswel. Should he ask less than them? Ultimately we agreed a contract as rumoured for 8+2m, which is fine for me, but our toxic manager and director reinvested it on either Pogba or Vlahovic, which hasn’t particularly paid off yet.
I strongly disagree with calling Dybala greedy after seeing the context of the squad he was playing is. People blame him somehow instead of the board
higuain earned 7.5m, de ligt's base salary was 8, dybala earned 7.3, currently pogba is on 8m net, vlahovic earns 7. those are fair if the players perform. too bad none of those truly deserved those wages, especially in their latest seasons with juventus. dybala was good when we won our last scudetto, that was his last year when his availability and performances both warranted a star player salary
also what dai said: other players like sandro, tek or bonucci earning 6-6.5m are obvious mistakes, but that doesn't mean that dybala should be overpaid as well. jj under paratici became a mess full of overpaid, underperforming mercenaries, and dybala was part of that problem. i would have been fine with him getting 7-8m if he wasn't injured all the time. he's one of the few players we had in the last 3-4 years who could actually decide a dozen matches per season, so he deserves higher than average wages. but he missed like ~20 matches with roma too. i blame the board for many things, but letting dybala go after those wage demands? nah. not that the replacements were better - that's on the management.
also bringing ronaldo to this discussion makes no sense, that guy was from an other planet. imagine you being the sports director and getting approached by mds' agents pointing a finger to ronaldo's wages

yeah, no comparison with dybala either