But they have fixed agreement with Adidas IIRC, hence it won't matter how much more shirts they'll sell. And they are already one of the most popular clubs, so the margin for an improvement isn't that great. No doubt it will impact their finances in one way or the other, but it was clearly that Pogba will benefit from this move mostly. Now billions of cretins around the world will watch him play week in week out and he'll get better sponsorship deals.