Dan, is the hotel fully occupied? If so, there are charging too little for a room and need to raise the rates? If not fully occupied, what is the average occupancy rates? What were the yearly sales figures over the last three years? How do those numbers compare to the local competition? What is your theory of why the numbers have decreased or increased over that 3 year period? Why does the hotel across the street do so much more business? Unique marketing strategies you've thought of?