New logo (25 Viewers)
- Thread starter Tak!
- Start date
It's 2nd highest salary league and probably more popular then most or the others due it's history and pure passion. But I mean in demand now for itself, the league doesn't have enough draw to be able to renegotiate their terms to considerably higher share, casual fans don't give a damn about the league, and that's where most new money comes from. The infrastructure and shape of its overall brand is declining more then improving, so as an entity it needs to decide collectively to get ambitious and rebuild. Andrea Agnelli has been harping in about past 2 years to deaf ears.
Btw it's pretty awesome now to be a football fan in Sweden this season, La Liga, Serie A, Ligue 1 and EPL are own shown by the same broadcasting company (over 4 - 5 different channels). That's pretty much monopoly and they give plenty of time to show each league fairly well.
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Btw it's pretty awesome now to be a football fan in Sweden this season, La Liga, Serie A, Ligue 1 and EPL are own shown by the same broadcasting company (over 4 - 5 different channels). That's pretty much monopoly and they give plenty of time to show each league fairly well.
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The emblem I agree is part of our identity, but a small part. Our coaches, players, presidents are all part of our identity. Things change, and the club changes. The Delle Alpi was part of our identity, but we got a new better stadium.
Of course there are certain things that should never change: our name, our Italian core, being Torino based, winning above everything else - but we can't expect to never change anything. If we never change, we will become obsolete.
Of course there are certain things that should never change: our name, our Italian core, being Torino based, winning above everything else - but we can't expect to never change anything. If we never change, we will become obsolete.
You mentioned the stadium. It's a good example. The new stadium is an improvement over the last one, but it kept its structure - it's still a football stadium. It's not something unseen in the world of football like this. It's like a new logo, with some modifications on the emblem, but still a football logo. Not the full negation of the whole.
You don't have to completely negate tradition to become markeatable. As I said, a football brand is different from general brands and should be treated as such.
If - and a big if - this helps the club somehow towards marketing abroad, it could be at the cost of the club losing a bit of appeal among their own established fans in Italy. It's heartbreaking, to be honest. Modernizing the club should be done while preserving its identity.
To me, this is an important modification with something that matters a lot to millions of fans, all for the possibity of maybe improving the merchandising a bit. Big risk - low reward.
If we are real about commercial revenue, start retaining big names like Pogba, improving performance on Europe and working towards a better league. This branding move doesn't move the needle, while it may hurt a lot of people who already support the club.
You don't have to completely negate tradition to become markeatable. As I said, a football brand is different from general brands and should be treated as such.
If - and a big if - this helps the club somehow towards marketing abroad, it could be at the cost of the club losing a bit of appeal among their own established fans in Italy. It's heartbreaking, to be honest. Modernizing the club should be done while preserving its identity.
To me, this is an important modification with something that matters a lot to millions of fans, all for the possibity of maybe improving the merchandising a bit. Big risk - low reward.
If we are real about commercial revenue, start retaining big names like Pogba, improving performance on Europe and working towards a better league. This branding move doesn't move the needle, while it may hurt a lot of people who already support the club.
Clearly we don't agree on the value of the crest 
It was always just a plain, generic football emblem to me anyway and it's only value is to identify that this is Juventus, which this new logo will do equally well. But if you feel otherwise I won't try any further to sway you.
It was always just a plain, generic football emblem to me anyway and it's only value is to identify that this is Juventus, which this new logo will do equally well. But if you feel otherwise I won't try any further to sway you.
The identification of the club was done with the current one, with all its details and everything.
And the current one can actually be considered ugly or beautiful. To me it is indeed one of the most beautiful around. The JJ is easy to recognize, but that's it. It's so minimalistic that it's not about being ugly of beautiful. It's too small for that. It simply exists.
You show a kid a United symbol and a JJ, I have a guess which one they will pick.
I liked Juventus as a kid because of the name. These stuff are that important.
The only advantage is that people may buy necklaces and stuff without even relating it to football.
I like it as a logo..
Can be used for marketing in different ways. First thing that came to my mind, the J hotels around the world.
As for the logo and changing it.. what makes Juventus.. is its tradition and values..not the logo.. keep winning and people will forget about it and will accept it..
I was wondering before why the logos of football clubs should be of animals or so. Why it's not a simple one that when I buy a t-shirt, suit, etc. I can wear it in the normal occasions.
I could not imagine myself wearing a suit to work with the old Juve logo.. it would not be the right thing.. now I would wear it and no one will make any funny comment about it.
I see lots of people buying more of J clothes..
Can be used for marketing in different ways. First thing that came to my mind, the J hotels around the world.
As for the logo and changing it.. what makes Juventus.. is its tradition and values..not the logo.. keep winning and people will forget about it and will accept it..
I was wondering before why the logos of football clubs should be of animals or so. Why it's not a simple one that when I buy a t-shirt, suit, etc. I can wear it in the normal occasions.
I could not imagine myself wearing a suit to work with the old Juve logo.. it would not be the right thing.. now I would wear it and no one will make any funny comment about it.
I see lots of people buying more of J clothes..
take a non juventus fan, show him a adidas/nike shirt and a J shirt, both look the same and both cost 49€, majority will buy the adidas/nike one over the no name J one.
Because one is a global clothing brand, and the other one is a no name for non football interested people.
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It takes years, decades to establish a brand like this.
People buy names, brands, they dont even base it on look or even quality. The name alone sells their stuff.
Because one is a global clothing brand, and the other one is a no name for non football interested people.
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It takes years, decades to establish a brand like this.
People buy names, brands, they dont even base it on look or even quality. The name alone sells their stuff.