The whole idea of the logo is simplicity. I don't get all these photoshops that destroy the main strength of the logo. It's also good that it needs to be looked at for a moment to spot everything in it like the shape of the Scudetto badge. These photoshops just try to force feed people what is already there, completely pointless adding the outer edge for example.

The whole idea is to get away from the classical football crest and experiment with somthing more global. people dont get the point.
I can understand the argument of losing a tradition, its true, butif it will be for the sake fo the globalization of the team, then im fine. Juventus want to be different, try something new, and from a business POV is an inetersting idea.
After all, if we stay as we are..we will find a ceiling soon. Tyring new things to get out of our cage is positive IMO.
Yes. And they're trying to appeal to people who wouldn't buy casual wear from a football club, because it always looks horrible. This logo is much more suited for such things.
I still won't buy clothes with a football logo on them though, even if it looks better.
This. it fuk ups the clothe unless it is the shirt of the team. When i wear a juve shirt, i just want to wear the playing shirt...the others i dont like because they feel like they are not original or i dont know....
But with this new unified design, things will change.
Look. I cant wear a juventus shirt to work obviously.
But if they make a slick designer T-shirt or Poloshirt with the logo on it. I totally can.
An i totally wil.
This fukcing this.
I said yesterdya the same. I usually do not wear Juventus merchandise outside football events because it simply just doesnt look appropiate for every place. That includes work Obviously.
But merchandise with this minimalistic logo, desiegned properly...i can wear it whenever ic an without feeling that im a juventus walking tryhard or something.
The design looks really good for merchandising, and in the end, it will inevitabley market the juve brand
- - - Updated - - -
Bit far-fetched imo. Who's to say other big clubs won't develop their own innovative strategy to make money ?
I see the gap being reduced but the status quo will remain the same i.e Barca, Madrid and the likes will dominate the football scene for the foreseeable future.
You dont know.
A little more than a decade ago, Barcelona was real madrid´s punching back in la liga and even when they were known as the official real madrid nemesis...they were mostly the Napoli of Spain.....always bending over to the overlords in Madrid.
Things changed A LOT when they bought Ronaldinho and then hitted the jakpot with messi. Im pretty sure this heritage will continue help them for the years to come..... but teams also have up and downs...and well the balance of power could change if something triggers it.