This. So much fucking this.
People adding like 3 different aspects to the logo....
It's not a coincidence after a Years work the logo looks simplistic. Some high end designer didn't do it at the last second after fucking around on microsoft fucking paint for an hour. It's supposed to be a fucking minimalist design, just like google just like Mcdonalds, just like *Insert world renowned car badge logo here* just like facebook, just like Nike, Adidas, Pepsi etc.
As soon as you fuck around with it and add the clubs name spelled out, and a fucking irrelevant bull you ruin the idea. And it's just a new badge.
This move isn't about getting a nice new football club crest, it's a marketing move. And these edits shit all over the entire point of the move.
I am far from an expert in regards to marketing but holy fuck use some common sense, or at least go to a marketing 101 for dummies night class.