Microsoft squares up to Google (1 Viewer)

[mikhail]

Microsoft will move to capture a share of the $5 billion paid-search online advertising market as early as this week.

The computer software giant is expected to launch its long-awaited internet search engine tomorrow. The service is designed to compete with market leaders Google and Yahoo and to give Microsoft a foothold in a rapidly expanding market.

In paid-search advertising a company pays a fee to be near the top of the list of websites exhibited by a search engine when an internet user types in a specific key word.

Full Article


The most important part of the article is, IMO, this quote:

Google, which has relied on paid-search for more than 95 per cent of its revenues, will regard Microsoft's entry into the market as a serious threat.

Microsoft's search engine will be incorporated in Microsoft's Internet Explorer browser, which sells as an integral part of the Windows platform that equips 90 per cent of personal computers sold around the world.

This is the strategy that's made MSN chat and Internet Explorer the standards they are today. If the same pattern emerges, they'll crush Google, unless IE gets replaced by Firefox as the default browser for the majority of users. :down:

 

Buy on AliExpress.com

[Alucard Belmont]

agree completely.. Microsoft must stop using this strategy. it's unfair for the other company.

 

[gray]

Oh ffs

 

[mikhail]

What's that aimed at gray, me or Microsoft?

Ah, me and a multi-billion-dollar company in the same sentance, without the word 'lawsuit'...

 

[gray]

Microsoft

 

[Martin]

Yep, very familiar tactics...

 

[Lawnchair Bes]

++ [ originally posted by mikhail ] ++


This is the strategy that's made MSN chat and Internet Explorer the standards they are today. If the same pattern emerges, they'll crush Google, unless IE gets replaced by Firefox as the default browser for the majority of users. :down:

and isnt that ****in illegal ? ffs hasnt microsoft been sued on the same issue ? those biatches have way too much money

 

[Emma]

if it works better the same/maybe better who cares? Are google really doing you any favours with all the money they are making?

 

[Lawnchair Bes]

++ [ originally posted by Emma ] ++
if it works better the same/maybe better who cares? Are google really doing you any favours with all the money they are making?

of course. they are competing with outhers to make a better service

 

[Alucard Belmont]

I guess the search engine will work like this.
I search for Linux, and it directs me to Microsoft Windows OS homepage.
I search for Mozilla and it directs me to IE homepage.
I search for ICQ and it directs me to MSN Messenger homepage..

AND I search for google, the search engine return nothing..:groan:

 

[gray]

++ [ originally posted by Emma ] ++
if it works better the same/maybe better who cares? Are google really doing you any favours with all the money they are making?

No, it won't work the same, because Microsoft will undoubtedly turn the obscurest of google searches into something that points to a Microsoft site :groan:

 

[Emma]

I mean who cares if Micosofts new search site (dont they already have msn.com?) is good and google dies? What has google ever done for you or for any charity for that matter. They make millions aswell. Atleast Microsoft try

 

[gray]

what has google ever done? Only provided the answer to every question I've ever asked for the past few years Google is so much a part of our culture now that it's become a verb: "just Google it". What are you going to say if this happens? "Just Microsoft search it" ??

The great thing about Google is that it's neat and efficient, and doesn't show all this advertising rubbish in your face like Yahoo and MSN do. I don't care how much money Google make, I care about how good their search engine is. Microsoft is definitely going to bastardise it

 

[Emma]

But what if Microsofts search Engine is better and makes your life easier

 

[gray]

hey, if it's clean and works better I won't be complaining, but for some reason I doubt that

 

[swag]

Doesn't matter if it's a better product, folks. All that matters is that it makes more money. That is the secret sauce to Microsoft. They were founded on it.

For all the geek worship Bill Gates gets, he's been a far better marketing genius than a product development savant. That's instilled in the company now.

 

[Martin]

++ [ originally posted by swag ] ++
For all the geek worship Bill Gates gets, he's been a far better marketing genius than a product development savant. That's instilled in the company now.

There are those who claim he was never a geek to begin with....

Now Linus Torvalds, that's a real geek for ya..

 

[gray]

Actually I'm pretty sure he was and is a geek

 

[Martin]

A guy that likes technology and all kinds of gadgets kind of geek yes. But a hacker who spends all night writing code kind of geek.. kinda doubt it.

Brilliant businessman though.

 

[gray]

Bill Gates, Paul Allen, and a few other Lakeside students (many of whom were the first programmers hired at Microsoft) immediately became inseparable from the computer. They would stay in the computer room all day and night, writing programs, reading computer literature and anything else they could to learn about computing. Soon Gates and the others started running into problems with the faculty. Their homework was being turned in late (if at all), they were skipping classes to be in the computer room and worst of all, they had used up all of the schools computer time in just a few weeks. [Wallace, 1992, p. 24]