Then most fans would say why the fuck aren't we linked with anyone...why aren't we speaking about players? Its a lose-lose situation for them, till they sign massive players and gain the trust of the fans.
Don't get me wrong i preferred Moggi's way of buying players by saying absolutely nothing and just surprising everyone...but you get to do that through experience
He can say something like "We are evaluating players on the market and will aim to raise the quality level of the team," or some crap like that to let the fans know that they are aware that the squad isnt good enough and they are aiming to reinforce it.
But no instead we get big promises, and big talk from Marotta/Elkann/Agnelli about "projects", "3 promised champions" (which is actually one champion now btw), and then have them list out which players we are after and then instantly make excuses as to why we wont land these players - not entering bidding wars, not enough money etc