Same arguments recycled every year. Previous to them it was Sheva's Henry's and Eto'os, and they were considered the best when scoring 20-30 goals in stacked top teams. These two raised the level, its that simple. You wanna beat them, reach their level. Easy to blame it on some machinery or all kind of reasons under the season. But compete with them on the pitch, just do it and then you can shut it. But guess what, if you do, you are the one they will market and hype, thats you do for your prime brand builders...
Neymar is about to get close to it, let me guess, instead of give him his credit if/when he does, you will say the same juvenile crap you are saying about the above two...
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There is, for CL and WC they give awards based on positions. Golden ball is for overall, and yeah attack rules the world, and the two best at it are the ones who are doing this:
Nothing more complicated then that really. Consistency in top individual excellence. Sports are meritocratic activities, you give the accolades to those who stand out and take the limelight.