Marketing & Commerce (7 Viewers)
- Thread starter DutchJuventino
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This is a question of good and bad business, not "just business".
And you are wrong that football clubs nowadays is all about brands, and even if the clubs are headed in that direction one is allowed to disagree with this blind idea of capitalism->consumerism.
But fans are still the major customer, not average teenage girls thinking a shirt looks sexy. So if you want to sell shirts and merchandise you'll need to build a fanbase, anyone thinking ZAYN and :jj: will do that is most liekly a naive layman.
And you are wrong that football clubs nowadays is all about brands, and even if the clubs are headed in that direction one is allowed to disagree with this blind idea of capitalism->consumerism.
But fans are still the major customer, not average teenage girls thinking a shirt looks sexy. So if you want to sell shirts and merchandise you'll need to build a fanbase, anyone thinking ZAYN and :jj: will do that is most liekly a naive layman.
There are several clothing brands in the world
How can you expect a clothing brand that has admittedly just entered into the market to compete with Adidas?
It's an experiment. We're just going by the assumption that :jj: would be largely restricted to a limited market of that average football fan. It takes years of groundwork and marketing to even get to a desired level.
Again, what has stopped CR7 from selling underwears ?
How can you expect a clothing brand that has admittedly just entered into the market to compete with Adidas?
It's an experiment. We're just going by the assumption that :jj: would be largely restricted to a limited market of that average football fan. It takes years of groundwork and marketing to even get to a desired level.
Again, what has stopped CR7 from selling underwears ?
I wouldn't be so sure to be honest. I think right now it's rather pricey for the post USSR countries (well, not all, but let's say Russia). Especially including the delivery price. So, imo, for example an average Russian person would rather buy a non original tshirt, which says Ювентус in cyrillic, but costs three times less.
