the panel criticised Suárez for not appreciating "the seriousness" of the incident when he argued against a long ban. The panel also wanted to send a "strong message that such deplorable behaviours do not have a place in football", while noting that "all players in the higher level of the game are seen as role models, have the duty to act professionally and responsibly, and set the highest example of good conduct to the rest of the game – especially to young players