I think its a question of reputation now. Since going to B and coming back we have been talking here about making Juve a new brand, a new team. I remember people have mixed opinions about Moggi after the whole calciopoli saga.
I think its a tricky one:
1. choose success (cause the current board isnt good enough)
2. choose bad reputation (we will clearly be called cheaters and as things stand now, with Moggi returning and if we become success, we will be called even bigger cheaters, since, well right now, when things are apparently honest, we aint competitive enough).