Allot of my friends ask me from were do juve bring the money for transfer after they got demoted. The answer is simple economics. The last time before the calciopoli the angili family put money into the club was when they assigned moggi, yeah that long. And all shareholders were enjoying the profit until last year. So now after 14 years they needed to re invest. But they didn’t invest that much. what they do is selling some of their shares and since it is expected to rise allot of new investors were willing to buy shares in juve with a higher price than it is worth now knowing that they will get their profit investing in juve and this generated the 101million announced.
juve financially survived because it was run like a business not agame were the owner want to collect players
Actually we didn't Sell our shares....atleast not really. You see, our owners DID INVEST/INJECT money. But the propriate legal way is to create more shares inwhich the current owners are offered to.
So lets say Juve was made up of 100 shares (for easy calculation purposes), 60 belong to agnelli, 20 to floating market 6 shares to Bettega bla and bla..
They want to inves/injectt money into Juve equal to the current club value so they create 100 more shares of which another 60 must be bought by agnellis again so that they ownership percentage doesnt change, the others are forced to do the same and those who dont buy the new shares will risk losing a portion of their ownership percentage.
The proportion in my sample isn't accurate I was just trying to explain the basic concept of "CApital Increase".