You misread my post
My point is the shittest player in the World who is English, Young and playing in the BPL automatically has some hype around them. So Sterling who's actually a good player plus young, English, getting media coverage in the BPL etc is going to have a serious price tag
As opposed to Coman who probably won't be acknowledged by anybody outside of Italy or France until he's had a a couple of seasons as a starter for us.