I think Man U is the most recogniser club around the world, even Real more than Juve.
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JUVENTUS : The Global Brand (2 Viewers)
- Thread starter - vOnAm -
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real madrid is a glory hunters wet dream, and the club knows it (goes in line with their policy of buying "big name" players). man u and juve on the other hand, dont market themselves so boldly. not to say we dont have glory hunters, every team does, look at roma after they won the scudetto a few yrs back, there was an increase in ppl wearing roma jerseys lol.
Yes juve are marketting themselves globally, but not at the expense of integrity and their deep history (which is 1 reason y many man u supporters oppose the Glazer takeover). The rennovation of the DA is not purely for revenue (although thats prolly the main intention), its to reinvent the experience juventini feel when they go and watch a game. Being so close to the pitch and immersed in the action will give u more of a sense of connection to the team, a sort of connection that will urge u to go watch the game live rather than in a sports bar.
As for sponsorship, no suprise there, success brings alot of attention and companys are trying to capitalize off that, i dont see that as selling out as some football fans like to say. It is simply a sign of the times, juve are adapting, but once again, not at the expense of the integrity of the club. Barcelona have begun to realize this and are close to signing a deal in the near future.
Anyways, for me, the product, football, is what matters the most. The money (sponsors, etc) doesn't mean anything to me directly, however, indirectly they provide us with an advantage to make our club even greater, which i would never oppose to. Juve worked hard to get where they are, there a "global brand" at the expense of 108 yrs of history, something the casual football obersver doesn't realize and is quick to label a team like Juventus, a corportation, forgetting the fact they worked hard to get where they are.
Yes juve are marketting themselves globally, but not at the expense of integrity and their deep history (which is 1 reason y many man u supporters oppose the Glazer takeover). The rennovation of the DA is not purely for revenue (although thats prolly the main intention), its to reinvent the experience juventini feel when they go and watch a game. Being so close to the pitch and immersed in the action will give u more of a sense of connection to the team, a sort of connection that will urge u to go watch the game live rather than in a sports bar.
As for sponsorship, no suprise there, success brings alot of attention and companys are trying to capitalize off that, i dont see that as selling out as some football fans like to say. It is simply a sign of the times, juve are adapting, but once again, not at the expense of the integrity of the club. Barcelona have begun to realize this and are close to signing a deal in the near future.
Anyways, for me, the product, football, is what matters the most. The money (sponsors, etc) doesn't mean anything to me directly, however, indirectly they provide us with an advantage to make our club even greater, which i would never oppose to. Juve worked hard to get where they are, there a "global brand" at the expense of 108 yrs of history, something the casual football obersver doesn't realize and is quick to label a team like Juventus, a corportation, forgetting the fact they worked hard to get where they are.
As I've written several times... Ferrari is Juve's twin, and it's kind of a miracle that combining such big brands took so long.A tank full of…Juventus official merchandise!
A tank full of…Juventus official merchandise!
It opens in Turin, Via Sansovino 44/a, the first “Juventus Point” a gas station Tamoil, petrol group with 2,200 stations in Italy. Juventus and Tamoil – leader company in the oil sector that counts 2.200 stations in Italy – inaugurate today in Turin, at the Tamoil gas station in Via Sansovino 44/a, the first “Juventus Point”, offering to all drivers the possibility of purchasing official Juventus merchandise during a regular fuel stop.
The opening of the first of twenty “Juventus Points” on the all domestic territory represents the beginning of a new cooperation focused on the future between Juventus and Tamoil. The two companies, in fact, other than sharing sport initiatives on the soccer pitch with Juventus, decided to join their strengths and their experience to chase success also in the commercial and promotional fields.
The new “Juventus Point”, located in the Via Sansovino gas station in Turin, is the first of a series of commercial corners that will progressively be realized on the whole domestic territory: Tamoil customers could thus easily purchase, during a regular stop, Juventus official products. In the new “Juventus Points” it will be possible to find around 20 products, with the prices going from 3 euros for the keychains to 15 euros of the “duplicate” shirt, official reproduction of the match jersey: a unique offer for over 14 million Juventus supporters in Italy.
All the products will be exposed in a personalized doublefaced window, located in the Tamoil shop. The gas stations where the new “Juventus Points” will be set up will have three graphics in the outside and one inside the point of sale.
“Juventus and Tamoil – states Romy Gai, Juventus Football Club Chief Sales & Marketing Officer – reach today a further achievement, result of the strong collaboration which links the two companies: for the first time a soccer team joins the distribution network of an petrol Group for the diffusion of its merchandising. “Juventus Point is in fact an important offer to all the team’s supporters that will be able to find all the official products of their favorite team while doing the normal act of fuelling in the set up Tamoil stations”.
“With this new initiative – explains Tamoil Italia S.p.A. Chief Officer Ness Yammine – we further strengthen the relationship with Juventus: a synergy that is winning in the commercial field and on the football pitch. The one in Turin is only the first of a series of “Juventus Points” that our customers will be able to find in the Tamoil gas stations. Our is a long-term goal: we will gradually inaugurate 200 Juventus corners until we will cover 600 Tamoil gas stations with “Juventus Points” along the whole domestic territory.
We are working with a specific goal: to position Tamoil offer as the most competitive on the market as combination of quality in the services and in the products, excellent in the programs of customer loyalty and convenience in the prices.
We point to consolidate our position as a dynamic company in the oil sector, keeping on growing”.
Juventus.com
A tank full of…Juventus official merchandise!
It opens in Turin, Via Sansovino 44/a, the first “Juventus Point” a gas station Tamoil, petrol group with 2,200 stations in Italy. Juventus and Tamoil – leader company in the oil sector that counts 2.200 stations in Italy – inaugurate today in Turin, at the Tamoil gas station in Via Sansovino 44/a, the first “Juventus Point”, offering to all drivers the possibility of purchasing official Juventus merchandise during a regular fuel stop.
The opening of the first of twenty “Juventus Points” on the all domestic territory represents the beginning of a new cooperation focused on the future between Juventus and Tamoil. The two companies, in fact, other than sharing sport initiatives on the soccer pitch with Juventus, decided to join their strengths and their experience to chase success also in the commercial and promotional fields.
The new “Juventus Point”, located in the Via Sansovino gas station in Turin, is the first of a series of commercial corners that will progressively be realized on the whole domestic territory: Tamoil customers could thus easily purchase, during a regular stop, Juventus official products. In the new “Juventus Points” it will be possible to find around 20 products, with the prices going from 3 euros for the keychains to 15 euros of the “duplicate” shirt, official reproduction of the match jersey: a unique offer for over 14 million Juventus supporters in Italy.
All the products will be exposed in a personalized doublefaced window, located in the Tamoil shop. The gas stations where the new “Juventus Points” will be set up will have three graphics in the outside and one inside the point of sale.
“Juventus and Tamoil – states Romy Gai, Juventus Football Club Chief Sales & Marketing Officer – reach today a further achievement, result of the strong collaboration which links the two companies: for the first time a soccer team joins the distribution network of an petrol Group for the diffusion of its merchandising. “Juventus Point is in fact an important offer to all the team’s supporters that will be able to find all the official products of their favorite team while doing the normal act of fuelling in the set up Tamoil stations”.
“With this new initiative – explains Tamoil Italia S.p.A. Chief Officer Ness Yammine – we further strengthen the relationship with Juventus: a synergy that is winning in the commercial field and on the football pitch. The one in Turin is only the first of a series of “Juventus Points” that our customers will be able to find in the Tamoil gas stations. Our is a long-term goal: we will gradually inaugurate 200 Juventus corners until we will cover 600 Tamoil gas stations with “Juventus Points” along the whole domestic territory.
We are working with a specific goal: to position Tamoil offer as the most competitive on the market as combination of quality in the services and in the products, excellent in the programs of customer loyalty and convenience in the prices.
We point to consolidate our position as a dynamic company in the oil sector, keeping on growing”.
Juventus.com
