I just don't understand how Agnelli can't understand that you can't win zoomers with ugly shirts. Football is losing it's audience, the zoomers don't want to watch football because now they have social networks, meta universes, video games for every taste and color. Invest in content for social networks, create a subscription to Serie A content so you can watch any match, any goal, any dribbling at any time, historical matches, interviews with a players etc. Club owners slept through decades (not only italians) when they had to act and now they are trying to keep up with the departed train. Half of Serie A clubs doesn't have an english page on their official websites, Twitter, Facebook, YouTube, TicTok channels, this is totally unacceptable in 2022 but until old morons are ruling everything in FIGC and CONI nothing is gonna change for Italian football. On social networks Juventus is the one of the leaders even by the world's best standards but this has a very little of use if the rest of the league continues to sit in the Mesozoic era. At the initial stage the superleague might work - there will be a lot of matches between big teams, but what to do then when everyone gets bored of the same matches? Nobody knows for sure, we can only guess.