21 years ago Man Utd dropped the 'Football Club' from their logo. It's not even close to being something new, we're years behind their level of branding but have taken it to a modern level.
Still looks pretty shit but ask people again in 20 years what the Juve logo looks like.
I'm not crazy about the new logo either, but I am certainly seeing more
apparel around the city since its launch.
and when you're wearing something with
on it, people who don't know anything about football
will ask what brand it is, it definitely raises curiosity.